Briefing an app or website project

How to use this brief

Work through each section and write short answers. You do not need every answer before you talk to a supplier, but the more you know, the more useful the quote will be. It works for any supplier, not just Caresque.

The problem and who has it

• What problem are we solving, in one or two sentences?
• Who has the problem, and how do they deal with it today?
• What happens if we do nothing?

What success looks like

• How will we know the project has worked?
• What will people be able to do that they cannot do now?
• What will we measure, and when?

Users and their needs

• Who are the main groups of people who will use it?
• What does each group need to do?
• What access needs might they have, for example sight, hearing, movement, memory or reading?
• Will they mostly use a phone, a computer or both?

Must haves for launch, and what can wait

• What must be there on launch day?
• What would be good to have later?
• What are we sure we do not need?

Content, data and integrations

• Who will write and update the content?
• What data will it hold, and where does that data come from today?
• Which other systems does it need to connect to?

Privacy and accessibility

• Will it hold personal or health information?
• Who needs to approve how data is handled?
• Do we need it to meet WCAG 2.2 AA? (We recommend it does.)

Budget range and timescale

A budget range helps a supplier suggest what is possible. As a guide, these are the six stages on our How we work page and the time each one usually takes.

1. Discovery1 to 2 weeks
2. Strategy2 to 4 weeks
3. Design3 to 6 weeks
4. Build2 to 12 weeks, depending on what is built
5. Launch1 to 2 weeks
6. SupportOngoing, for as long as you need

• What is our budget range?
• Is there a date we must hit, and why?

Who decides and who signs off

• Who is the day to day contact?
• Who signs off the scope, the design and the launch?
• Who else needs to be consulted, and when?

What to send us

Send your answers, plus anything that helps us understand the project, such as examples you like, current materials or data, to hello@caresque.co.uk. Or book a free discovery call at caresque.co.uk/book and bring the brief with you.