How we price
Every project is quoted after a free discovery call. The prices in this guide are a guide to where projects start, so you can judge early on whether we are the right fit before you spend time on a conversation.
We would rather tell you the likely shape of a project at the start than surprise you later. On the call we ask what you need, who it is for and when you need it, then send a written scope, timescale and fee.
Starting prices
These are the starting prices shown on our Services page, quoted word for word. All prices are plus VAT.
- ConsultancyFrom £750 a day plus VAT
- Go to market strategyFrom £7,500 plus VAT
- New product designFrom £8,000 plus VAT
- NHS and social care specialistsFrom £800 a day plus VAT
- Web apps and iOS appsWeb apps from £16,000 plus VAT
iOS apps from £22,000 plus VAT - Marketing strategy and collateralFrom £5,500 plus VAT
- Workflow and digital improvementFrom £3,500 plus VAT for a workflow review
- Staff training contentFrom £5,500 plus VAT for a short online learning module
Tip
Each line on our Services page also says “Public sector rates available”. See the section on public sector rates below.
What moves a price up or down
Two projects with the same name can be very different in size. These are the things that make the biggest difference to a quote.
- Scope. How much there is to do, and how much of it needs to be ready on day one.
- Number of user groups. A service for one group of people is simpler than one that must work for clients, families, staff and managers.
- Integrations. Connecting to other systems, such as a finance package or a records system, adds design, build and testing time.
- Content volume. The number of pages, screens, modules or documents we write and produce.
- Testing rounds. How many rounds of testing with real users the project needs before launch.
If your budget is fixed, tell us on the discovery call. We can usually suggest a smaller first version that fits it and leaves room to grow.
How prices relate to our six stages
Most projects follow the same six stages, set out on our How we work page. Not every project needs all six, and the time each one takes depends on what you need.
- Discovery1 to 2 weeks
- Strategy2 to 4 weeks
- Design3 to 6 weeks
- Build2 to 12 weeks, depending on what is built
- Launch1 to 2 weeks
- SupportOngoing, for as long as you need
A quote normally covers the stages your project needs, with the time and fee for each, so you can see where the money goes.
Public sector rates
Public sector rates are available on request. We do not publish them. If you work for the NHS, a council or another public body, mention it when you book and we will include the right rate in your quote.
Using services together
Most projects use two or three services together. For example, a new product might start with go to market strategy, move into new product design and then into a web app or iPhone app. We will suggest the right mix on a free discovery call.
What happens next
- Book a free discovery call at caresque.co.uk/book, or email hello@caresque.co.uk.
- Tell us what you need, who it is for and when.
- We send a written scope, timescale and fee.
- If you are happy, we agree a start date and a named lead for your project.
This guide is general guidance, not legal, clinical or procurement advice. Version 1.0, updated 16 October 2026. Next review 16 April 2027. Need it in another format? Email hello@caresque.co.uk.
