Before you launch: test with a few people, then make it simpler
Small usability tests and simpler forms are two of the cheapest ways to improve a new website, app or digital product before launch. Here is how to do both.
Our work
Dignity Access: a brand and digital programme
Our work
Dignity Access: a brand and digital programme
Dignity Access Limited makes WashPod accessible wetrooms that help people stay at home or come home from hospital. We gave the company its own brand for the first time, then carried it through everyday materials, literature and a new website.
- Client
- Dignity Access Limited
- Services
- brand identity, marketing collateral, website design and build, workflow integration
- Year
- 2026
The challenge
Dignity Access Limited had never had an identity of its own. The website header and favicon used the WashPod logo, with the company named only in a faint line beneath it. That became a real problem when Dignity Access set out to become an Official Reseller of Cura+: there was no company brand to stand alongside Cura+. The brochures used five typefaces, disagreed with each other on details such as phone numbers, sizes and lead times, and could not be printed to a professional standard.
What we did
- A company brand. The Level logo for Dignity Access Limited, with horizontal, stacked and short form lockups, colour and reversed versions, and a full icon set.
- A refreshed WashPod logo. Same colours and concept, made more modern, with lockups for the three product groups: externals, ensuites and essentials.
- Cura+ and Official Reseller. The Cura+ logo with a teal plus, and an Official Reseller lockup Dignity Access can use.
- Brand guidelines and a brand pack. A guidelines booklet and master files for every logo.
- Everyday materials. Letterhead, compliments slip, quote and invoice in WashPod and Cura+ versions, Word and PowerPoint templates, email signatures, social media files and business cards.
- Literature. A range guide, a families guide, a brochure for councils and occupational therapists, and model sheets, all built from one approved fact sheet so the details always agree.
- Content. Every existing case study and news post moved into the new brand and checked against the copy rules.
- A new website, launch planned. designed to meet WCAG 2.2 AA, with 133 pages, every old web address set to redirect to the right new page, and website enquiries designed to flow straight into the Cura+ Admin pipeline.
How we approached it
- Accessibility first: strong contrast, a highly legible typeface and generous spacing, in print and on screen.
- One source of truth: product facts live in a single approved fact sheet that every brochure and web page uses.
- Trademarks and legal names kept exactly as they are.
- Imagery that shows diverse people, using real Dignity Access photography where possible.
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